Digital Advertising
Start Planning for 2022 With These Digital Marketing Trends
During the past couple of years, we’ve seen massive changes in the way we promote businesses. Social media is bigger than ever before. How about the growth of influencer marketing? That makes planning for the future difficult at best. Sitting here at the end of 2021,...
What Does a Cookieless Future Mean To Digital Marketing
Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and save information about each user session. Every time you visit a new page on a site, the information is saved to use for decision-making purposes at...
Does Your Digital Marketing Agency Have a Creative on Staff?
As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards ads? Bid for pay-per-clicks? Build landing pages for each campaign you launch? It isn’t easy to know where to start with so many different tasks vying...
Automating With Programmatic Advertising
Remember when artificial intelligence was something from a sci-fi movie? No more. No AI is in almost every industry, and has become something we all live with every day. According to the US Programmatic Ad Spending Forecast by eMarketer, by the end of 2021, 88 percent...
5 Steps to a Winning Digital Marketing Funnel
Build a website, and they will come. While that may have been a thought in business owners' minds years ago, that formula is a sure-fire way to failure today. A simple website won’t get the proper amount of traffic to keep you in business. One study suggests that 92...
How a Digital Marketing Agency Can Help You Be Better at Marketing
SEO. SEM. Geofencing. Influencer marketing. PPC. If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be. And just when you think you understand a specific term – SEO, for example –...
How To Keep Your Content Fresh and On Point
How long have you been creating content for your website? How many blog posts do you have on your blog? If you’ve been in business for years, and have had a content marketing strategy in place, the numbers could be huge. Now it’s time to ask another question: Is all...
Digital Marketing or Traditional Marketing – Which Should You Be Using?
Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...
What Your Viewers Really Want When They Read Your Blog
If you keep up with the latest business and marketing news, you’ve probably seen a lot about blogging lately. “Blogging is dead.” “Blogging is so old-school.” “People don’t read blogs anymore. They’re visual by nature.” Yep, we’ve read it all, and we only have to say...
After The Traffic – What To Do To Ensure Conversion
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your...